Launch campaign positioning Betterfly as a complete benefits platform that generates social impact.

With the motto “Tá doado!”, an allusion to the expression “It's paid”, common in physical activity, the Betterfly platform, the first social unicorn in Latin America, begins to be announced to companies.

To show the public that it is possible to transform healthy everyday habits into donations to those most in need, the communication features actress and singer Evelyn Castro, influencers Matheus Costa, Hariana Meinke, Isadora Ribeiro and Sabrina Dibynis; and commentator Ellen Valias.