In partnership with design office DesignStudio from NY, we created the Betterfly rebrand, with a new brand positioning, voice tone, and product launch.

A company whose mission is to impact millions of people must have a strong, impactful, and energetic brand. Much more than a rebrand, Betterfly has launched its new positioning.

Bringing a solution for HR managers, flexible modular, all-in-one, and 100% digital. With a new color palette, typography, and identity, more proprietary, differentiating itself from the insurancetech and rhtech market.