We launched Fini's new concept with an action that translates the entire #AbriuSorriu experience

The "Abriu Sorriu campaign" of Fini sweets promoted a partnership with the Metro newspaper where we made an edition of the newspaper with only good news. At the end of the afternoon in São Paulo, the special edition was distributed at the traffic lights along with the bullets reinforcing the brand's new concept.

With deployment in print media and digital media, we impact the public in a consistent and creative way.