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LOFT

GROWTH
CAMPAIGNS

Over 2 years I was responsible for creating and approving of top-of-the-funnel campaigns focused on conversion and acquisition.

The main objective of growth campaigns is lead generation, but at Loft we did this by maintaining brand and message consistency in a creative and innovative way.

We create assets for different platforms with segmented messages that speak directly to the potential audience.

My role - Creative lead and Senior Brand Designer.

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