To reinforce the brand's attributes and make it more proprietary, the internal design team and product team worked together and redesigned the brand.
 

Despite its short lifespan, in 2021 Loft, proptech focused on buying, selling and financing real estate, underwent a rebrand.

 

With the need to bring a more original identity, with more plurality and that better reflected the brand's attributes, we created a brand system, color palette, graphics, in addition to the tone of voice, reinforcing the pillars of transparency, proximity, predictability and innovation.

brandbook https://loft.frontify.com/