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LOFT

RELAUNCH RIO DE JANEIRO

To relaunch the brand in Rio de Janeiro, Loft "painted
the city orange".

During the high season months in the summer, Loft simultaneously occupied several media spaces, such as: subway and bus wraps, newspaper stands, street signs, and taxi advertisements.

"A wave of orange invaded the city", increasing brand awareness and impacting the increase in the purchase and sale of properties through Loft.

My role - Creative lead and Senior Brand Designer

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