"Host Campaign" launched Loft's new positioning, placing the stories behind the properties in the center.

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The idea is to build an emotional connection with the public, gain consistency and generate memories, and thus have a high level of engagement with the brand.

 

The new positioning emphasizes that looking for a property is much more than having a place to live. That means looking for a place to build memories, to dream and enjoy your routine.

 

The campaign ran on TV, OOH, print and digital media